Starbucks Lowers Prices to $0 via VIA

By Shane Craver on October 2, 2009

Until October 5th, Starbucks is giving away a “taste test” of its new instant coffee, Starbucks VIA.

From the Starbucks newsroom:

From Oct. 2 - 5, Starbucks invites customers to join the Starbucks VIA™ Ready Brew Taste Challenge at their favorite U.S. Starbucks location. Participants can taste Colombia Starbucks VIA™ next to fresh-brewed Pike Place™ Roast and challenge themselves to guess which one is Starbucks VIA™. Starbucks VIA™ Taste Challenge participants will receive coupon for a complimentary Tall brewed coffee on their next visit as well as an offer for $1 off a Starbucks VIA™ Ready Brew purchase.

No word yet on what VIA stands for but who cares. Pick up a free cup-o-joe at your local Starbucks until the 5th.