iPhone Adds Another "O" in the UK

By Shane Craver on September 28, 2009

You have to give Apple credit for a long-term marketing strategy. By locking in users to specific cell phone carriers upon launch, it created an exclusive market that naturally limited its customer base. Now, years after the initial iPhone launch, the doors are opening to new carriers and the original hype that came with the iPhone is being relived by those on the "other" networks.

This first move is taking place in the United Kingdom and Apple's iPhone will no be available on the Orange network in addition to Britain's O2 network.

Offering choice in the marketplace is working for Apple as the news ran up the charts on social networks and was the BBC's most emailed and read story shortly after publication.

When will Americans get a choice of carriers and be able to move off of the archaic AT&T network? Only Steve Jobs knows.