Amazon Turns up the Heat on the Wii

By Morgan Mayhew on September 27, 2009

Gearing up for the holiday shopping season, Amazon is offering an array of discounts and offers on Nintendo's Wii, along with its games and accessories including the popular Wii Fit.

Grab a Wii and get a $25 gift card on other Amazon purchases. Or you can go for the straight discount of $30.00 off some Wii games.

Should the holiday shopper hold out for deeper discounts or grab the deals while they exist?

Given the recent drop in price of the PS3 and the stepped up marketing of the Xbox 360 Elite system, Nintendo has a way to go to get back in the game and gain market share beyond the toddler gaming base. With no new console upgrades coming soon, the Wii could easily drop down a few price points.