Two Peas in an Intoxicated Pod: Jim Beam and Kid Rock

By Shane Craver on April 28, 2010

Kentucky Whiskey maker, Jim Beam, has teamed up with Detroit hell raiser, Kid Rock to offer exclusive music downloads to promote both brands.

Legal-age buyers of special edition gift cartons of Jim Beam will be given instructions on how to download the Kid’s new song.

It is unclear if the instructions will advise folks to download before becoming too intoxicated to operate a computer mouse.

Kid Rock, who may or may not be compensated in whiskey, is happy with the deal stating, “After being one of Jim Beam's best consumers for years, I've gotten to know the people and the product very well, and I'm excited to continue and grow our relationship in such an innovative way.”