ftc

Bloggers now have to Blab about Review Payments

On Monday, the Federal Trade Commission revised its rules on endorsements and testimonials to included bloggers and web content. This was the FTC’s first update to its “Guidelines Concerning the Use of Endorsements and Testimonials in Advertising” since 1980.

The revision requires bloggers to disclose payments or freebies for published reviews or endorsements.

 
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